London, 15 November 2019 – TrueOnline, represented by Mr Suphakit Vuntanadit (Left), Group Chief Commercial Officer, True Corporation Plc, and Mr. Oliver Kittipong Veerataecha (Right), Chief Brand & Communication Officer, True Corporation, receives Brand of the Year 2019 Award at World Branding Awards from Mr. Richard Rowles (Center), Chairman of the World Branding Forum, in a ceremony held at the Kensington Palace in Longdon, United Kindom. Winning the award for three consecutive years (2017-2019), TrueOnline is the only broadband internet service provider from Thailand receiving the award that guarantees its success in building and sustaining brand presence.
“It has been a great honor for TrueOnline to win this year’s World Branding Awards at the iconic Kensington Palace in London. Being the only brand in the Broadband Internet Service Provider category from Thailand to win the award for three years in a row, TrueOnline is very proud of this international recognition as the World Branding Awards are recognized as the ultimate global brand recognition accolade. The award we receive today will be driving forces for us to continue to develop our products and services to better respond to the consumers’ demand. Consumers are the key persons that bring about our success today, because aside from the judges’ scores, consumer survey and votes account for the majority part of the total score we receive. We would like to once again thank them for this international recognition,” said Mr. Suphakit.
“This is a celebration of the continuous efforts that is vital to building outstanding brands. These brands have established strong brand recall, top-of-mind awareness and trust among their consumers. The Awards are an acknowledgement to the tireless effort of the teams that build and maintain their brand presence in an ever-changing market. As consumer votes constitute seventy percent of the final score, winners of the Awards must have strong brand recall among their consumers,” said Richard Rowles, Chairman of World Branding Forum, the organizer of World Branding Awards.
Winners of World Branding Award are uniquely judged through three streams: brand valuation, consumer market research, and public online voting. Seventy percent of the scoring process comes from consumer market research and online voting. Global tier winners included Amazon, Apple, BMW, Coca-Cola, Del Monte, Guinness, HSBC, IKEA,L’Oréal, Louis Vuitton, Nescafé, Samsung, Sony PlayStation, Starbucks and VISA