Philips unveils “Philips Hue” application controlled lighting gadget that will “Light your home smarter” with 16 million colors

14 Mar 2018 – The wait is over as Philips Electronics (Thailand) Ltd. hails its reign as the leader of lighting innovation once again with the introduction of Philips Hue – the latest lighting gadget for the digital generation, offering up to 16 million color changes through mobile application control. The official launch of the product was held at its Headquarter in the aptly-named open house, “Play with Light”, with a short role – play demonstration of Philips Hue’s myriads functionalities

Mr. Chalermpong Darongsuwan, Managing Director, Philips Electronics (Thailand) Ltd. said, “As an expert in lighting with the aim to leverage the quality of life, we captured the changing behavior in today’s consumers whose lives had become more dependent on smartphones. Therefore, technology that brings together the connectivity between everyday objects, or “Internet of Things” (IoT) is becoming more dominant in gadget trend, as seen in the rising demand for smart home products. Philips, as the world’s leader in lighting innovation, decided to bring the IoT technology that we had introduced to the business sectors to the consumer sector, so that everyone can best benefit from the new technology adoption and change the perception on lighting as the new key experience maker”

Philips Hue system is the innovation that redefines lighting as the new gadget and home entertainment category, with the 16-million color changing ability and industry’s defining control system through Philips Hue’s mobile application on iOS and Android operating system. Customer can choose to set the colors, the intensity of the light, dimming, and timing functions, as well as setting “Scene” for specific uses. All of which can be operated on demand through voice control.

Philips Hue system answers to the new home entertainment experiences with its 3 functional offerings;

• Hue light bulb: Choose your very own customizable light to your style or functions, can be used as downlight or general bulb uses with E27 type.
• Philips Hue LightStrip Plus: Smart light strips come in 2 meter length, offering limitless possibilities to your home with customizable strip that can be attached to walls, even in small corners with simple tape. Philips Hue LightStrip Plus can also be extended with the 1-metre extension up to 10 meters.
• Hue GO: Smart, wireless light that you can take anywhere with 3-hour battery life.

Philips Hue system is now available at partnership stores and on Lazada.com

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