For its Valentine’s Day 2018 collection, Swarovski embraces a fresh and daring take that makes it relevant to everyone, at all times. The romantic aesthetic is totally refreshed and renewed, as explains Creative Director Nathalie Colin: “Love conquers all, and love has so many facets. Swarovski is proud to speak up for diversity and all expressions of love. Therefore, in this collection, we have other love symbols in addition to the traditional heart. I took inspiration from the ribbon knot that symbolizes a lifelong commitment but also has a seductive twist to it. There is a bold cuff style, a stunning double ring, as well as more everyday jewels to meet everyone’s taste. Every piece is infused with messages of diversity and freedom to love that are very important to me – and to everyone.”
The new Lifelong family lends a fashion perspective on the knot motif that symbolizes everlasting love. Organic twists and turns reimagine the infinite flow of the knot while clear crystals are beautifully woven into the rose-gold and rhodium plated designs, as it shows on the bold two-toned cuff and the on-trend double ring. Bangles, chokers, pendants and rings also come in smaller proportions for a delicate, fine-jewelry spirit that can be layered or worn as dainty standalones.
Valentine’s iconic, the heart is brilliantly refreshed this season with the new Lovely range. Illuminated with pavé crystal, the open-heart designs are cute tokens of affection that can be elevated to a cool edge when paired with other pieces like the simple Attract chokers, which feature brilliant dangling Zirconia droplets. The combo ensures a feminine yet contemporary look.
New expression of its BrillianceForAll concept, Valentine’s Day campaign portrays real life couples, starring the queen of fashion influencers Chiara Ferragni and her fiancé Fedez, models Ruth Bell and Veronika Krajplova, Malaika Firth and Nate Gill, Kim Willecke and Sean Dubberke. As for brand ambassador Karlie Kloss, she is captured with Spanish male model Andres Velenconso as a continuation of their campaign duo initiated since Valentine’s 2017.
These stylish couples playfully entwine around the Love me, love me knot concept. Shot in New York, the campaign embodies the daring spirit of Swarovski, while emphasizing its belief that brilliance is for everyone, as these multifaceted couples prove with style.
Swarovski
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity.
Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 2,800 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.6 billion euros in 2016.
Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2016, the Group generated revenue of about 3.37 billion euros and employed more than 32,000 people.
A responsible relationship with people and the planet is an integral part of Swarovski’s heritage. The global Swarovski Waterschool education program has reached 461,000 children on the world’s greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote wellbeing, and conserve natural resources to achieve positive social impact.
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